I'm Saif, a UI/UX Designer based in Berlin who turns research into tested, shipped products.

I've designed across telecom, food delivery, e-commerce, and healthcare, most recently contributing to a platform at Deutsche Telekom that won the iF Design Award and UX Design Award 2026. Before that, I led design for a three-sided food delivery marketplace now live on the App Store and Google Play, and redesigned a European marketplace's Help Center from 16,200 real user queries.

My approach is simple: start with research, define the real problem, prototype, test with real users, and iterate on evidence. A background in International Business, plus an MSc thesis on AI personalisation in German fintech apps, means I connect design decisions to business outcomes, not just visuals.

I'm currently open to UI/UX and Product Design roles across Germany.